Our Vision and Strategy

To become the best developer, producer, and supplier of innovative medical devices in the areas of accelerating healing and managing wounds, minimising adverse surgical outcomes and sealing and closing tissue.

Market Outlook

There is a rising incidence of both chronic and acute wounds. Predisposing factors are on the increase such as obesity, diabetes and old age. There is also an increasing demand from emerging healthcare markets.

A continuing trend towards minimally invasive surgery further provides opportunities for innovations and market growth. Healthcare economics demand cost-effective product solutions. AMS’s mission is to meet these needs.

Our Strategy for Growth

  • Add value for payors in advanced woundcare and surgical markets
  • Increase direct distribution of surgical products through AMS’s sales forces in target markets
  • Continue to drive geographic expansion
  • Enhance product portfolio, technologies and pipeline through investment in in-house R&D, acquisitions and licensing


AMS Vision Overview diagram